1. ZARA - Successful strategy
Amancio Ortega built up a global empire with just $25. How did he do it?
What is so special about his business model that gives Zara the edge?
2. APPLE - Company performance
Steve Jobs started Apple in the garage of the family home. It has had
plenty of ups and downs in its history. So what makes it an iconic brand?
3. RED BULL - Corporate branding
Dietrich Mateschitz discovered Red Bull in Thailand, and patented the drink.
He promotes it using a technique called ‘Buzz marketing’. What is it?
4. IKEA - Expansion
Ingvar Kamprad pioneered flat-pack furniture and became one of the richest
men in the world. Find out his philosophy on business and life.
5. GOOGLE – Dominate a market
Google was founded in California in 1998, and now has an annual
revenue in excess of $6 billion. What makes it so popular?
6. RYANAIR - Corporate growth
Ryanair has grown from a 15-seat airplane flying between Ireland and
the UK to the biggest carrier in Europe. How did it do it?
7. The BODY SHOP - Female entrepreneur
Anita Roddick was an entrepreneur who founded the Body Shop on ethical
principles. In 2006 she sold the company to L’Oreal. Why did she do that?
What do you know about the fashion clothes shop, Zara?
What fashion clothes shops are global?
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