Wednesday, 28 December 2011

Web Task

1. ZARA - Successful strategy
Amancio Ortega built up a global empire with just $25. How did he do it?
What is so special about his business model that gives Zara the edge?
2. APPLE - Company performance
Steve Jobs started Apple in the garage of the family home. It has had
plenty of ups and downs in its history. So what makes it an iconic brand?
3. RED BULL - Corporate branding
Dietrich Mateschitz discovered Red Bull in Thailand, and patented the drink.
He promotes it using a technique called ‘Buzz marketing’. What is it?
4. IKEA - Expansion
Ingvar Kamprad pioneered flat-pack furniture and became one of the richest
men in the world. Find out his philosophy on business and life.
5. GOOGLE – Dominate a market
Google was founded in California in 1998, and now has an annual
revenue in excess of $6 billion. What makes it so popular?
6. RYANAIR - Corporate growth
Ryanair has grown from a 15-seat airplane flying between Ireland and
the UK to the biggest carrier in Europe. How did it do it?
7. The BODY SHOP - Female entrepreneur
Anita Roddick was an entrepreneur who founded the Body Shop on ethical
principles. In 2006 she sold the company to L’Oreal. Why did she do that?

What do you know about the fashion clothes shop, Zara?
What fashion clothes shops are global?

Thursday, 8 December 2011

Homework: Translate the poem into Spanish

“To wish you were someone else is to waste the person you are.”


If you think you are beaten, you are
If you think you dare not, you don’t
If you’d like to win but think you can’t
It’s almost certain you won’t

If you think you’re outclassed, you are
You’ve got to think high to rise
You’ve got to be sure of yourself before
You can ever win a prize

If you think you’ll lose, you’ve lost
For out of the world we find
Success begins with a fellow’s will
It’s all in the state of mind

Life’s battles don’t always go
To the stronger of fitter man
But sooner or later the man who wins
Is the man who believes he can